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The Story of On The Rocks
It all starts with quality
After many a flight and hotel room, the founders of OTR saw an opportunity to bring premium, bar-quality cocktails to the clear skies and night stays. That’s when OTR was born – a new kind of ready to drink cocktail experience, delivering all the complexity and craftsmanship you would find at your local bar, in a convenient bottle. Without the need for multiple ingredients or equipment, the premium spirits and natural flavors in OTR are ready to go wherever you want. So whether you’re flying back home, finishing up the back nine, or need a night back on the couch, let OTR bring the bar to you.
The History of On The Rocks
An award-winning restaurant in Dallas is started by one of the co-founders of what would become OTR
The award-winning restaurant is recognized as one of the best restaurants in the city.
Co-Founder Rocco Milano receives a prestigious award
Rocco Milano is awarded "Dallas's Best Bartender." His experience from behind the bar as a mixologist shapes the way he develops cocktails for OTR. He now serves as our Global Brand Ambassador.
Experiments, Distilled
The trio of co-founders started to experiment with distilling in a garage... thankfully, production quickly moved to a co-manufacturing facility in the Dallas area.
OTR is served on board select flights.
OTR Cocktails are served on board a major airline, marking the brand's first hospitality customer. Hospitality will continue to be at the forefront of the brand's values throughout the coming years.
Production continues to grow as the brand builds loyal fans at first sip.
The demand for OTR grows, requiring a move to a larger distilling and bottling facility. The transition helps OTR serve even more people with bartender-quality cocktails in a bottle.
A partnership with Beam Suntory is established.
Beam Suntory partners with OTR, sharing values of bringing premium cocktail experiences to every moment and a bold commitment to perfection.
OTR cocktails crafted with premium Beam Suntory brand spirits launch in the market.
The partnership with Beam Suntory infuses the cocktails with world-renowned spirit brands, including KNOB CREEK®, Hornitos®, Tres Generaciones®, Cruzan®, Larios®, and EFFEN®.
Beam Suntory acquires OTR.
As Rocco Milano likes to say, Beam Suntory "put a ring on it" with an exciting acquisition of OTR Cocktails.
OTR scales distribution and releases exciting new cocktails.
With the support of Beam Suntory, OTR can now grow to serve even more people. New items, like seasonal variety packs and classic cocktail varieties, are released as people share the cocktails with their friends and family.
Go A Little Extra: The Philosophy of On The Rocks
We believe quality should never be sacrificed for the sake of convenience. That's why no matter where you take OTR, you'll always get the same bar-quality cocktail in every bottle. Our commitment to crafting beverages with premium spirits and natural flavors remains unwavered, as we continue to bring exciting recipes into the fold, each a classic cocktail with a unique OTR twist. We hope you find our ready to serve bottles, ready and worthy of your glass and next round.
Bar-Quality Cocktails
